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And the power of the blog came full circle recently with Internet service provider AOL. A blogger put his customer experience with an AOL representative online. It was soon picked up and carried on national television. The result –millions learned of it and it prompted a new look by AOL at its customer service policies.

For Michael King, a well-known blogger and now a Web producer at 11Alive.Com, the blog is here to stay.

“Corporations are definitely paying attention when you start having situations like the AOL situation,” said King. “You had the whole impression of people sitting at home in their pajamas and typing. You’re getting away from that. You’re getting into a situation where people are actually able to piece things together.”
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