Rekjalhew

June 27, 2006

The Shift to Blogs Brings Venture Capital

by @ 12:38 pm. Filed under Business, Tech

Like with the old .com boom, the explosion of the blogosphere is bringing in a lot of investment capital.

I found this article in yesterday’s Wall Street Journal.

Bloggers Find Financial Backers For Their Independent News Sites (WSJ.com subscription required)

As the print media ponder the possibilities presented by blogs, some journalists are raising money to turn their own independent blogs into businesses.

In the latest example, Rafat Ali, the 31-year-old editor and publisher of PaidContent.org and two other news and analysis sites focused on digital media and other high-tech trends, has raised money to expand his Web-publishing business from venture capitalist Alan Patricof.

The financing, though small in comparison with most Web deals, is one of several in recent weeks that indicate optimism on the part of early-stage investors in the viability of blogs as an outlet for journalism, rather than the gossip and personal opinion that characterizes much of the medium.

Patricof’s firm (Greycroft Partners LP) has invested under $1 million for a minority stake in PaidContent.org’s parent company ContentNext Media Incorporated. Mr. Patricof feels blogs are a good area to invest in, because blogs cost less to get off the ground and show a quicker return on investment. He mentioned that starting a magazine cost $15-$25 million and have a few years of losses, but with blogs the numbers look much more promising.

Plenty more people are doing the same as Rafat Ali. And Mr. Ali says that ContentNext Media will bring in over $1 million this year from ads and event sponsorships. He says the company made $60K just 3 years ago. So he is moving upward.

How long will the blogosphere boom last? Is this just the start? We won’t know all those answers till it’s over, but for now things are looking good and those with the skills are cashing in big. Many are former journalists. Will traditional journalists turned bloggers get the major share or will pajamas bloggers with no prior journalism experience? Again time will tell.

Wired News interviewed Mr. Ali a few years ago.

Blogging for Bucks

Journalist Rafat Ali is an unusual beast: a laid-off dot-com reporter who’s making money online writing about, well, making money online.

Ali, a former reporter for Inside.com and an editor at the Silicon Alley Reporter, is making a comfortable living as an independent journalist-cum-blogger.

Working out of his East London flat, Ali publishes PaidContent, a one-man trade newsletter about the business of online media.

After six months of publication, Ali has earned as much as he would make in a year as an editor at the Silicon Alley Reporter. And he has just won a prestigious European Online Journalism Award for News Weblog of the Year.

Back then Mr. Ali estimated he would earn $60-$80K that year. I guess he came in at his low end estimate. But he’s in the UK, so taxes are eating him up :D . Which means it is much better to be a blogger in America ;) .

Any blogger that wants to grow in the field would do well to read his interview.



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