I’ve always felt it was good to wait an obligatory 3 days after a death before using someone like a tool! Apple Computer Inc. (Stock Ticker: AAPL) feels Rosa Parks is an exception and is already pimping her legacy for their own benefit!

The Truth Laid Bear has captured the image and it is still on Apple’s home page right now!

I don’t mind companies advertising for a “Washington’s Birthday Sale” and I don’t advertising for a “Martin Luther King Day Sale” either. These people are long gone legacies, that we all respect and realize they have been integrated into everything including advertising. But to put your logo on an icon’s image the day after they are announced dead …. This one fails the “feel test” with me. It just does not make me feel right to see her used like this so soon. I only wish Apple felt the same! Because I don’t feel like buying from them, with this sinking feeling in my stomach when I think about this!

Related post: Rosa Parks passes away at age 92